As I mentioned the other day, I have had some great opportunities to get involved in organizations on campus.
Last night was the November meeting for the University of Illinois Collegiate Farm Bureau Meeting. After getting a bite to eat, we discussed some of the opportunities we have like attending Illinois Farm Bureau’s Annual Meeting or the Young Leaders’ Conference.
Then we had a guest speaker from Illinois Farm Families who talked to us about how to have effective conversations with consumers about agriculture. Having these meaningful conversations can be a challenge and an art. However, the issue was relevant as most of the students in the room were farm kids who are incredibly passionate about agriculture.
We have to be careful to inform consumers without offending them. It can be hard for us as passionate people to not get defensive when consumers question the way we do our job. It is important for us to remember that they simply don’t understand why and how we do what we do. If we can explain the many jobs of a farmer in clear, honest, simple terms, consumers will be more willing to listen and ultimately, more receptive. To quote our guest speaker, “Farmers have raised almost everything. Now it’s time for them to raise their voices.”
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